ITRS

A BIT ABOUT THE PROJECT

ITRS offers multiple AI-powered real-time monitoring solutions for hybrid business environments. Their solutions translate valuable data into actionable insights contextualized for specific users and business objectives.

As a dedicated visual designer for ITRS and as part of the global marketing team, I was actively involved in the transformation and acceleration of their new home page, one of the first steps to enhancing their overall digital presence and branding.

itrsgroup.com

DESIGN FOUNDATION

BRAND GUIDE As part of an ongoing project to optimise and strengthen the branding, the designs for the new home page were founded and shaped by the core values we defined in the brand guide as follows. Future design decisions for the ITRS brand should reflect one or all of the transformative, progressive, influential and hi-tech visionary values.

DESIGN PROCESS

01 BRIEFING Engaged in meetings with stakeholders to understand key optimisation benefits & objectives for the business

02 STORYLINE Collated briefing notes & defined base storyline of the new home page together with the team

03 MOODBOARDING Undertook targeted research & compiled into visual moodboards for design reference & inspiration

04 WIREFRAMING Defined rough Figma wireframes in different directions for topics of discussion with the team

05 DRAFTING P1, P2, P3... Engaged in various Figma drafting phases & discussed with stakeholders

06 PROTOTYPING Brought the final design to life by adding clickable elements & micro animations in a prototype

07 DEVELOPMENT HANDOVER & COLLABORATION Translated into responsive versions & collaborated with the development team

A GLIMPSE AT THE FINAL SOLUTION