Fellowmind

A BIT ABOUT THE PROJECT

Fellowmind help accelerate the digital readiness of customers in various industries through end-to-end Microsoft cloud solutions. They approached us with a brief and we defined the collaboration as the following. Creating ‘One Fellowmind’ through a unified website platform that elevates the brand;

— Claim through leadership with solid cases
— Differentiate through an excellent UX based on the unique brand identity
— Earn the role of passionate companion
— Use ‘trust’ over trickery tactics

CONCEPT BOARDS

How can we visualise these tonalities? These were our inspiration for the design exploration phase. They were not mood boards but a conceptual direction for the type of experience we delivered based on the strategic pillars and the brand.

INSPIRATIONAL

INVENTIVE

AUTHENTIC

HELPFUL

DESIGN PROCESS

EXPLORATION Extensive sketching of visual + experience directions

FINETUNING Collated best ideas and sorted into sets of components

CONVERSATION Communicated with broader team and client to present our ideas, collect feedback and align

COLLABORATIVE DEVELOPMENT Check-in with front-end development for collaboration and iteration

SOCIAL AWARENESS Explored directions for a social media campaign to raise awareness about the new site and Fellowmind's story

ONGOING OPTIMISATION Monitoring campaign(s) + digital platform

MOTION

MOTION STORYBOARD FOR CAMPAIGN