Hey! I'm Jasmine. I specialise in UI/UX design, brand storytelling and creative concepting to develop impactful, engaging and user-centred experiences for global clientele.

My past work experience of 4+ years working with global teams at both agencies and in-house, has allowed me to discover my specialty of creating digital experiences that elevate and grow brands, with the user top of mind. The combination of user-centricity and strategic brand positioning is an approach I highly value.

This approach of blending functional clarity with aesthetic vision is grounded in my Visual Communication Design education at the University of Technology Sydney.

Motivated by a dedication to social impact and sustainability, I aim for my projects to connect on a human level, ignite conversation, and foster community!

Growing up by the coast near Sydney, Australia, I was always surrounded by stories. Stories of raw and rugged nature, indigenous history and modern lifestyles.

For the past four years, I've lived and worked in Rotterdam, the Netherlands. That grew my appreciation for design and architecture, along with the electronic music scene. Creativity and innovation in all its forms is something that speaks volumes and is something I often geek out on.

A while back, I was a wedding photographer, authentically documenting couple’s love stories, together with my photography teacher from school. This really acquainted me with the power of storytelling.

I feed this love for storytelling back into my digital design work. Everyone and every brand has a story to tell.