Hoya Vision


A global brand supplying opticians with premium lenses for their patients and businesses. The renewed brand strategy and concept was realised in a digital style guide and two e-commerce platforms.

Initally, the digital style guide touched upon the the concept, tone of voice, logo, colour, typography, photography, iconography, graphic elements and components. It served as a great resource to further develop digital products for Hoya with the new branding and also established the familiarity to do so.

So then putting it to play, we refreshed two e-commerce platforms for opticians ordering their patient supplies through Hoya. The order process was reimagined, making it more streamlined and functional, in order to facilitate a quick and easy experience for the healthcare professional. The new stylised elements were applied, therefore achieving a consistent brand language.

The platform resulted in a clean and impactful approach, letting the products and UI elements speak for themselves and facilitate an efficient process.


Selected works

LeasePlanBrand identity

FellowmindWeb design + campaign

Hoya VisionWeb design + system

Engel & VölkersWeb design + art direction